How can medical device automation equipment manufacturers help medical device enterprises take the road of internationalization
As a manufacturer of non-standard medical device automation equipment with 21 years of experience in the industry, Dongguan Nanfang Lijin Machinery Co., Ltd. has been helping many manufacturers of medical devices and medical consumables in China to improve production efficiency, improve the rate of good products, and promote the manufacturing level of manufacturers. At the same time, we in the 21 years time, the service also a lot of clients from more than 50 countries and regions around the world, offers more than 2000 medical product automation solutions, in how to go to abroad, walk the road of internationalization, and in the early 2020, talk about some superficial views, hope sprang out effect.
In terms of the overall environment, the current domestic control of medical devices and consumables is becoming more and more standardized and strict. At the same time, with the introduction of different procurement policy adjustment and control in 2019, the threshold has been raised and the competition has become increasingly fierce. However, from another perspective, with the implementation of China's Belt and Road policy, more and more enterprises are going out. Although 2018-2019 was affected by the trade war between China and the United States, with the signing of the first phase agreement of the trade war between China and the United States, the foreign trade market, which was full of fog, ushered in a temporary clarity. In the more difficult times, enterprises should have a more long-term vision and a clearer strategy. They should first have a long-term layout and then implement phased goals.
At present, Chinese medical device enterprises are in the stage of crossing from the middle and low end of the value chain to the middle and high end. At this stage, we need to face many new challenges, so we need to carry out in-depth thinking to cope with the continuous rise in the prices of domestic factors of production and the expansion of expenses. And to solve the problems related to increasing the added value of products, increasing the necessary R&D and equipment investment in the appropriate countries and regions, solving the "localization" of "going global" enterprises in the countries and regions where they are located in the compliance system, and promoting the deepening of international cooperation. Today, China's medical equipment, medical consumables products have been exported to more than 200 countries and regions in the world, exported to Europe, Asia and North America "" three pillar" of the basic pattern remains the same, emerging markets such as South America, Africa, the brics countries such as Russia, India, Brazil and other countries exports to keep on growing, increasingly diversified products and marketing methods. Although the markets of developed countries and regions such as Europe, America and Japan are relatively standardized, there are still "three non" phenomena (non-scale demand, non-transparent management and immature market) in other countries or regions. Therefore, enterprises should adopt cautious trade strategies and systematic evaluation in international cooperation.
In 2018, China's foreign trade of medical devices saw steady growth, with the total import and export volume of medical devices reaching 45.795 billion US dollars. Among them, the import value was 22.165 billion US dollars, up 8.89% year on year; The export volume was $23.630 billion, up 8.88% year on year
The United States, Germany, Japan, Mexico and Ireland are the major importers of medical instruments in China. Imports from Ireland rose 13.41% year on year to $849m (see chart). In terms of the types of imported medical devices in 2018, medical consumables increased significantly, with a year-on-year increase of 20.70%. Middle and high-end diagnosis and treatment equipment (such as optical instruments, color ultrasound, X-ray tomography, surgical implantation products, etc.) are still the main imported products.
Looking from the data, the prospect of international market is tempting, but how our enterprise can walk the road of internationalization, but there is still a long way to go. From our enterprise to do foreign trade experience for many years, summed up the following several points to share with you:
Whether the political, economic and social situation is stable in the country or region where the market is to be explored
The stability of the political, economic and social situation of the host country or region determines the return of investment. All along, social contradictions in some countries and regions are outstanding, political situation is unstable, which results in great losses of Chinese enterprises. In addition, the phenomenon of local government default is also worth warning.
The size of the domestic demand market potential of the country or region to explore the market
The domestic market potential of the host country or region determines whether it is worth exploiting. Enterprises should comprehensively evaluate the policy contents of pre-establishment intellectual property rights, environmental protection, competition policy, labor, national treatment, etc., invest resources in a targeted manner, do a good job in exchanges and cooperation with local ngos, improve the protection mechanism of labor rights and interests, and reduce the risk of labor disputes.
The distribution of high-end talents in the host country or region
The distribution of high-end talents determines whether enterprises can set up local R&D centers, establish brand concepts and systems, transfer production capacity suitable for local industrial needs, expand product accessibility and develop products that meet local needs.
The infrastructure of the country or region
Whether the infrastructure of the host country or region is perfect, such as convenient transportation and sufficient energy, determines whether the local manufacturing base is suitable to be established, as well as the relationship between trade clearance facilitation and local economic development.
Host country or regional industry supporting capacity can keep up with
This point determines whether the enterprise can establish a complete industrial chain and transfer the supply chain to achieve assembly integration, so as to improve the local manufacturing level and capacity and drive the local economic development with technology.
